Category Archives: image consultant

Dress to impress: 5 tips to dressing like a winner

We’ve all heard the phrase “dress to impress” but when you get to the nitty gritty what does it really mean? Dressing to impress is more than just the clothes you wear. It is your total image presentation, including your clothing, how you accessorize, how groomed you are, your poise and posture, non verbal cues, and more. Because research has proven that people make first impression judgments about us primarily based on how we look, the “dressing” part of dressing for success is very critical.

Dress like a winner and you’ll find that the way the rest of the world interacts with you will change for the better. So how does a winner dress? Here are five tips.


  1. 1. They own their signature style. Your style is an integral part of who you are—it is your personal stamp. A woman of style has a particular way they carry themselves–it stems from confidence but its more than just that. It’s perhaps the ultimate physical manifestation of their self expression.
  2. 2. They understand the benefits of investing in high quality clothing. High quality is not mean the same thing as “expensive” or designer brands. You can find quality clothing at many price points. But the common denominator is that the clothing is manufactured well, holds up to multiple washings and wears well over time. Moreover it fits well because it is made with better fabrication and attention to detail.
  3. 3. They ensure their clothing fits them impeccably whether they are wearing a suit or a sheath dress. Have your clothing altered by professionals as needed or pay attention to the designers and brands that work well for your figure and proportions. When your clothing fits you well you feel better in it and are able to exude mire confidence.
  4. 4. They pay attention to the accent pieces that impact their image and make them a stand out. Accent pieces are like the bow around the wrapping of a present—it makes the gift look more pleasing to the eye, more polished. It is the same with your ensembles. Accents your shoes, handbag, jewelry and scarves punctuate your look and takes your image up several notches.
  5. 5. They look fabulous regardless of the occasion and know that the way they dress speaks loudly about the type of woman they are. They choose classic or timeless designs. They don’t follow fashion trends but instead invest in clothing uniquely appointed to reinforce their style, lifestyle and preferences. In many cases they are the type of women we all look up to and admire.

Natalie Jobity, Elan Image Management, an image consulting firm


Flaunting It with the Image Diva Blog Turns 4 Years Old

Time sure does fly!

I started this blog three years ago to get me in the habit of writing consistently. As an added benefit, I discovered it was a great way to share tips, advice and resources to my clients and visitors of my web site. That added benefit is perhaps the main reason I continue to blog. I am SO inspired by ways I can educate, inform and empower through my posts. But perhaps even more profoundly, my book "Frumpy to Fabulous: Flaunting It. Your Ultimate Guide to Effortless Style" was written ‘almost’ effortlessly because I had such great content I’d written over the years in this very blog that I could use as muse. It’s been awesome.


Over the years I’ve written posts about dressing to flatter your figure, the impact of color, accessorizing with ease, wardrobe do’s and dont’s, new fashion trends, celebrity red carpet critques, great brands I love, how to wear/what to wear almost every item of clothing for women, dressing to impress, professional presence, expressing your unique style, style deal breakers, dressing the pregnant body fabulously–I can go on and on. I’ve covered so much ground in three years that this Elan Blog truly is a go to resource for women seeking to enhance their style, image, fashion sense and wardrobes while staying true to themselves. It’s been a privilege sharing with you!


My goal this year is to raise the bar higher. To share more real  life transformation stories with readers and to provide even more advice that can truly impact the way you look and the way you feel about how you look. I started blogging before many fashion bloggers and in the beginning I was REALLY on a roll. The frequency of my blog posts have slowed down in the past year but not my passion for my work as an image consultant. There is so much I want to share with you about being the brilliant, magnificent light you already are. My mission will be to continue to elevate women the world over by empowering them to show up as ‘their highest, finest vision of themselves’ as stated in my new book. Look for more ‘yes you can!’ types of posts in the months to come.

Thank you for your continued support! It is because of you I get to live my passion and leave my fingerprint on this earth.

Natalie Jobity, The Image Diva, President Elan Image Management, an image consulting firm



Natalie Jobity’s Joins College World Reporter with Fashion Statements Column

Little Rock, AR – January 11, 2011 – The College World Reporter (CWR) is proud to announce the addition of fashion expert and certified (AICI) image consultant, Ms. Natalie Jobity, to our team of professional writer advisors.  Ms. Jobity will assume the responsibility for writing our CWR Fashion Statements column.

Ms. Jobity is president of Élan Image Management and founder of "Mission 1 Million Makeovers: Change Your Image, Transform Your Life," and she is a sought after image consultant based in the Washington, DC metro area who provides services to both women and men nationwide.  She is also the author of Frumpy to Fabulous: Flaunting It. Your Ultimate Guide to Effortless Style. 

Natalie conducts workshops and seminars on a variety of image topics for organizations, companies, women’s groups, teens, and college students, including ‘Dress for Success’ seminars and workshops. Ms. Jobity works with young women and men individually to coach them on how to dress to achieve their highest image potential which facilitates their future success.

"As America’s premier online student empowerment and career transitional magazine, The College World Reporter has the responsibility to help readers understand the importance of dressing appropriately in today’s highly competitive marketplace. The addition of a quintessential fashion expert and image consultant such as Natalie Jobity provides our readers with a resource that we feel is unequaled in the industry," said CWR publisher Donell Edwards.

Natalie is a graduate of Rutgers University (B.S. in Accounting and Economics), Cambridge University (Masters in Finance), and City University of New York-Baruch College (MBA in Marketing).

Edwards says "Anyone with an interest in learning how to improve their skills in dressing professionally will benefit greatly from reading CWR Fashion Statements and learning from Natalie ."

For more information contact The College World Reporter at TheCWR@CWRMagOnline.

About The College World Reporter:  The College World Reporter (CWR) is the premier online student empowerment  and career transitional magazine in America.  The magazine provides information and expert advice to students and all readers, and also has a number of outstanding student reporters in many foreign countries who participate in the magazine’s Virtual Cultural XChange (VCX) Program.  The magazine is at the forefront of a growing student empowerment movement and is evolving into a full fledged student empowerment organization.

Fashion Consultant: A Few Cool ways I Can Serve You- Styling & Skype

I have had some really cool engagements with clients and it made me think this was a good time in the year to remind you of all the amazing ways I can serve you or your loved ones.  One of the offerings I have always had available is styling and wardrobe services for photo and video shoots. These can be for websites, book covers and book launches, professional photos or glamor shots.  So how exactly do I help you, you may be wondering? Well, I can help bring the team of experts together with a shared vision of making you look amazing. Typically, the dream team includes a photographer and/or videographer, makeup artist, hair stylist, and your very own personal image consultant–me.  I can help you select outfits in your best colors for the camera, which brings out exactly the essence you are trying to convey, in a way that flatters you and makes you feel at ease. I consult with you on how your hair and makeup should be styled and communicate the desired looks to those experts.

On the day of your shoot I am there as your advocate, making sure you feel at ease and of course look and feel fabulous. I loan accessories as needed as well.  In a time when our photos carry so much more weight because they are plastered everywhere-on social media sites like Facebook and Linked In, on your own website, as a representative of your company’s brand, and more often on the front or back of a book, you want to rest assured that your photo is representing you in the most favorable way. I would be delighted to be your fashion consultant.

I also want to remind you that I serve clients nationwide (and a few outside the US). In a world when we have so much fancy technology at our fingertips, it is really easy to be resourceful with a pc, phone and web cam. I have worked with many clients using Skype to critique their wardrobes, coach them on their image and even shop for them online. It’s amazing how much I can accomplish with neither of us ever physically meeting.  So distance is no longer an excuse for not investing in sprucing up your image. Neither is time, because tools like Skype make it really convenient for you to set your own schedule and relax in the comfort of your home while I refine and tweak your image.

Have questions? Give me a holla!

Natalie Jobity, Image Consultant, Elan Image Management.

Event: What to wear tips, Book Signing and Fab Giveaways to help you Flaunt It

It’s been extremely busy the past few weeks with the release of my book: Frumpy to Fabulous: Flaunting It. Your Ultimate Guide to Effortless Style. Their are many style or makeover guides on the market but I believe my book is different. Sure I share tips, tricks and strategies to help you look amazing: from dressing for your figure type; to learning how to mix and match the right  colors for you so you pop; to figuring out how to pick the right jeans for your body; to dressing secrets for petites, talls and plus; to learning how to get inspiration so you continue to refine your own personal style and so much more. In fact there are so many tips in this book for ALL women that one reviewer dubbed the book, ‘the ultimate fashion accessory’. 

And here I am using it as such (smile)

Then there are the ‘stories’  I share based on my work as a professional image consultant working with hundreds of women. There is a very real personal touch and voice in these pages that women can relate to so they know they are not alone in their challenges. I help them tackle the ‘saboteurs’ that may be holding them back from their true magnificence! Oh women have many excuses for why they don’t have the time, means or know how to look and feel great. This book challenges each woman to elevate her image by blasting away the negative self talk that holds so many of us down. Finally, this book was written with a mission: to transform the life of each person who reads it. The transformation can be subtle or dramatic–just like the transformations I  see occur with my own clients. But the bottom line is that it is a book you will want to take with you when you shop so you can refer back to the advice in its pages (hello Kindle edition!). Lean more about Mission 1 Million Makeovers which the book helps support.

The paperback book is available for sale at Amazon and I am so pleased with the amazing support and feedback I’ve received. Folks have been asking me about my official "launch". I think any grand affair will occur at another point.  But in the meantime, l now have officially scheduled a book signing that is meant to inspire and share some of the tips I share with readers, promote other local businesses that support women’s quest to look and feel their best, and to help all guests have fun by winning exciting door prizes!! And of course I’ll be there to give on the spot fashion tips and sign your copies of Frumpy to Fabulous: Flaunting It. Your Ultimate Guide to Effortless Style.

Where? Hotel George DC

When? Saturday September 25th from 4-6 pm

Cost? FREE!!!!!!

I will be updating my blog with updates leading up to the event but so far we have the following local businesses on board with gorg giveaways:

  • Coup de Foudre Lingerie is generously giving one lucky guest a $100 gift certificate to use in their Downtown DC lingerie store (near metro center). All I can say is ooh la la!
  • A complimentary belly dancing, pole dancing or yoga class from Jordin’s Paradise in  DC to get your body in tip top shape for MANY guests in attendance
  • A personal chef gift certificate from Joyful Creations so you can treat yourself to a scrumptious meal courtesy of chef Joy
  • 2 complimentary makeup sessions from Summark Faces so your face can take center stage for your special event
  • Evelyn Brooks Designs will be donating a necklace and earring set from her stellar collection to help you look more polished
  • A complimentary 90-minute style consultation from Elan Image Management valued at over $250 to help you get your Flaunt on!!
  • L~Shandi designs is donating one of her unique purses made out of African lace so you are well accessorized
  • Party Style will be donating a beautiful bouquet of flowers –to remind you how beautiful you are!
  • More giveaways to come!

All just for coming out and supporting and celebrating my book’s release. It’s a love fest ladies (and gents)! A thank you, a giving back and a celebration all in one.

Stay tuned for more details!! And be sure to bring your purchased copy of Frumpy to Fabulous: Flaunting It. Your Ultimate Guide to Effortless Style to get it signed by me. Or you can purchase copies at the event (cash only though).

If you are interested in donating a product or service for the event please e-mail me directly at

Here’s to Flaunting It!

Natalie Jobity,  Image Consultant & Author

Natalie Jobity’s new book “Frumpy to Fabulous: Flaunting It” to be released September 1st 2010

I am beyond thrilled to share with you my excitement about the upcoming release of my first book: “Frumpy to Fabulous: Flaunting It. Your Ultimate Guide to Effortless Style”. This book is for any and every woman who has ever desired  to consistently look her best, understand her signature style, learn how to shop smarter and to build a wardrobe of clothes that flatters her that she absolutely loves. The icing on the cake?  Looking and feeling so great that you are inspired to Flaunt It, on your terms.

This book evolved out of my passion for my work as an image consultant and often being the facilitator for change in the lives of the women I have the privilege of working with. It is their journey’s of transformation that propelled me to want to make a bigger footprint—to really stand up for the power and liberation inherent in the elevation of a woman’s image and the transformation that inevitable takes place in her life as a result.



“Frumpy to Fabulous: Flaunting It” is as much about style, fashion, what to wear and beauty as it is about self esteem, empowerment and motivation. It is my honor to have penned a book that I believe truly can and will make a difference outwardly as well as inwardly in the lives of the readers.

The book will be available for sale online by September 1st 2010. From the Amazon book summary: “This book is an invitation to change how the world sees you and how you see yourself, on your terms. You’ll learn how to dress to elevate your image so you look and feel amazing.  Wherever you are on your image journey-from fashion challenged to emerging fashionista-with Natalie as your guide you will be inspired to "Flaunt It!"”

Stay tuned for details on book signings!

Natalie Jobity, Elan Image Management. Author, "Frumpy to Fabulous: Flaunting It"

Shoe challenges: Finding the Perfect Fit

There is something incredibly alluring about a woman wearing heels.  And with 5 " heels all the rage, women are stepping it up–literally.

Yet at 6 feet 1" tall, I never had any inclination to rock heels (after all I wasn’t trying to add MORE height to my stature) so I never learned how to walk in them. I think my  very narrow, long feet also play a role in the wobbly unattractive gait I develop when I try to wear any heel higher than 2 " –forget it if they are kitten heels! The unfortunate thing is that all this limits my  shoe options considerably!  I have two pairs of love sandals with kitten heels or the equivalent that may be 2.5 inches and I swear I have never worn them outside my house. I have tried (unsuccessfully) to walk around the house in them in an effort to dare to wear them out, but the wobbly, shaky ankle look is so not cool and bordering on spraining my foot. I’m averse to injury so the moment my whole foot bends while trying to walk it’s over.

I don’t need heels to add height I want them for the sex appeal–and 3 inches will more than suffice. If only…I got excited recently when I tried on a pair of Sam Edeleman’s that were SO cool–funky and edgy–just the type of shoe missing in my closet. Amazingly I was just almost able to walk in them–they may have been 3.5 inches but they had a nice solid heel base (which makes a huge difference BTW). The problem however was that my feet were too narrow for the shoe–argh!! That is always the ultimate "gotcha" with shoes and me.

What is interesting though is I thought I was alone in my shoe challenge. But as an image consultant I have met so many women –petite, average, tall–who struggle with shoes that fit comfortably for one reason or another. For some its the inability to master walking in them. My heart goes out to the woman if she is petite and actually could use the height leverage heels provide. For others, it is a too wide foot that limits their options. Others have unique foot issues (large or narrow heels, one foot larger than the other etc.) that make finding shoes period very challenging. Then there are the MANY who used to rock heels decades ago and now suffer the consequences with ailments from foot pain, bunions, arch issues etc.

Moral? There are lots of women out here needing options that are stylish and funky in a variety of sizes and widths and styles. I have met women who wear their heels but then they have to sit down in them because to walk in them is torture. I’m sorry– comfort over style is my mantra-if I can’t sit, stand, walk or run if I have too in complete ease I’m not wearing the shoe.

Shoes are a critical part of one’s style and look. I’ve had to ‘make do’ and it’s unfortunate. Unfortunate for me and the many women who wistfully long to rock a pair of really hot shoes but struggle to find styles that work. Designers like Softspots, Clarks, Sofft, Cole Haan, Naturalizer, Munro, Trotters, Van Eli and even Aerosoles are trying to provide comfortable options for women like me. Nordstroms now has a section called comfort shoe shop on their website. If I can find a shoe like this Sofft peep toe that fits my narrow feet that I can walk in, I’ll be a happy gal.

Sofft Raine pump @ 3.5 "


For me Van Eli is really the only brand that gives me my length and width (11AAA) in lower heel options. Suffice it to say most of my shoes are mail ordered and made by Van Eli. But options have definitely  gotten more promising in the past two years. The gladiator trend put flat shoes back on the market and a big hallelujah for that!  And the recent trend in boots of all heights and styles is a huge boon–its one of the (few) reasons I look forward to fall/winter season so I can wear boots from my increasing collection of riding style boots.

So there is hope! Looking forward to being pleasantly surprised this season!  I just found this cute pair from Van Eli that comes in narrow that might work–don’tbe surprised if you see me Flaunting It!


Van Eli Phebe Calf

Natalie Jobity, Elan Image Management

What to Wear? Your Style, In Context

I have been very excited about the responses to a thread of a Linked In group I’m a member of.  We’ve been discussing ‘what makes style’ and I want to share here one of my responses.

I conducted a dress for success seminar to a group of students on Friday and was explaining the point that how you ‘show up’ depends in part on the other person’s expectations–your example of dressing for a fashion shoot in corporate attire and almost losing your account is spot on. We need to express our style–that distinguishes us from everyone else and allows us to be authentic, creative and unique–all hallmarks of a great personal brand! But we have to express our style sensibilities also in context.

I am an image consultant and I dress and express my style differently depending on who I am interacting with and my desired outcomes. To speak to a group I usually wear an outfit in a power color for me that makes me feel confident and in command –meeting clients one on one, I dress more accessible and approachable. My goal then is to get them to trust and engage with me on an intimate level. My style is my style but it can be molded to suit the environment and goals I want to achieve.

Another point that is key in what you said is "poise". A person of style has a particular way they carry themselves–it stems from confidence but its more than just that. It’s perhaps the ultimate physical manifestation of their self expression–that ‘carriage’.

I don’t think everyone dresses with intent or an objective. This is one of the things I coach frequently about–many people unfortunately dress very haphazardly and do not realize the impact this has on the ability to achieve their goals.

More on honing your style in later posts.

Natalie Jobity, Elan Image Management, image consulting

Developing your Unique Style–a Fashion Consultant’s Perspective

Style means knowing yourself and being who you are. It’s about being comfortable in your skin. Despite the occasion or the event the stylish woman seems to have that special charisma that commands attention. Confidence is the hallmark of having true style.

Fashion is a tool, a vessel even to express the innate sensibilities that distinguishes a true woman with style. Fashion is sporadic. Trends come and go and come again. There is little individualism in "fashion" –it is ultimately what is marketed to the consumer by designers, buyers and retailers. It is up to the individual to use fashion to showcase their signature style.

Coco Chanel is the perfect example of a woman who used "fashion" to create her own unique style and by her example, throngs of women followed. They could use her designs to project stronger more commanding and relaxed sensibilities that were unheard of before and by so doing express their own unique styles.

Clothes ultimately are just another layer of how we create and express ourselves which does not mean following trends. Style is what you put on that makes you feel beautiful, stunning and magnetic.

Style is not accidental. It’s comes from a deep awareness of who you are and the trappings you have consciously adopted to convey your persona to the world.
So if you want to get style, don’t look to fashion or designer brands—look within. To your innate preferences, tastes, and creativity.

The Image Diva, Elan Image Management, image consultants

‘Packaging’ your Personal Brand”: NAPW seminar for Women

Is your image conveying the message you want it to convey? Are you an entrepreneur or professional who needs to step up her look so her image speaks the words aligned with her company’s brand? Then, join me on Thursday June 17th at 4:30 for a great networking event.

The NAPW (National Association of Professional Women) Annapolis Chapter, is pleased to invite you to attend a 90-minute interactive workshop with Natalie Jobity, image consultant, an expert in the areas of image, personal branding, and dressing for success.

Our image or personal brand speaks volumes for who we are.  It sends signals about our intelligence, competence, confidence, level of success, and a host of other unscientific output, which may or may not be true.  For optimal impact, we must be sure to make focused and conscious choices about the messages our image ‘business card’ is transmitting.

Here are a few of the highlights of this workshop:

*   Learn the key elements of an effective personal brand
*   Get smart on why dressing with intention and purpose can be a pathway to success
*   Understand the impact of first impressions and how to ensure yours are positive and lasting
*   Explore ways to use your signature style and image to reinforce your businesses brand image

Join other women like yourself for this engaging and valuable seminar at the Naval Reserve Club in Annapolis MD. To register and for further details please RSVP HERE.
Hope you can join us!


Elan Image Management, Image Consulting